In addition to 93.9 FM in the Wenatchee Valley, SUNNY FM will also now be heard on Translator 98.1 FM, which will better serve East Wenatchee, Rock island east to Highway 28 all the way to Quincy. The agreement will also allow SUNNY FM to broadcast on an additional translator in the Okanogan Valley, 97.7 FM located on OMAK Mountain serving OMAK, Okanogan, Riverside, Tonasket, and Oroville near the Canadian border.
Resort Radio, LLC owner of Radio Station “Sunny FM” (KCSY) Twisp and Wheeler Broadcasting Inc., Owner of “The Key” (KEYG FM) Grand Coulee entered into a management and programming agreement on June 29th, 2020, where Sunny FM (Resort Radio, LLC) will begin the operation and on-air programming of KEYG FM beginning July 1, 2020.
According to SUNNY FM’s GM/Partner David Herald, “This consolidated broadcast agreement will allow us to combine our sales and programming efforts affording an incredible marketing opportunity for advertisers to reach listeners all over Eastern Washington. Wheeler Broadcasting’s Owner/GM Mark Wheeler said, “We are excited to enter into this agreement with Resort Radio, LLC (SUNNY FM). We’ve been trying to put together a deal for many years to maximize the impact and synergies of our stations, but the timing never worked out. Resort Radio’s solid management team: GM/Partner David Herald and his experienced long-time Partners, Kent Phillips and David Bauer, have built SUNNY FM into a strong Local Brand, and the consolidation of our stations will give them even a stronger presence in the market.”
Wheeler plans on joining the SUNNY FM Sales Team on July 1. He will continue to service accounts throughout North Central Washington. Wheeler looks forward to having some more free time for family, fishing, and helping Herald and staff take the stations to their next level.
Business Offices for both stations will be located and managed from the Sunny FM business offices, 10 South Mission Street, Wenatchee, WA.